We are living in a digital edge where demand for online purchases is increasing day by day so do the competition. Before a business to take place in the online market, there should be some static process for proper growth. E-commerce Marketing process involves 3 major factors:
- Attract people
- Engage the visitor
- Convert the visitor to customer
1. Attract people- By reaching a maximum number of people.
The starting aim of e-commerce business should be reaching a maximum number of people that can be archived by increasing the visiting rate of people on a particular website. You can get people on the website by SEO, SMM, SEM, Email- marketing etc.
- SEO (Seach Engine Optimization)- Being involved in an online business environment, no company can think of ignoring the importance of SEO services for the long term growth and success of their business organization. An effective Search engine optimization (SEO) can help to improve your online visibility and presence to boost your chances of conversion rates.
- SMM (Social Media Marketing)- In recent times, social media is one of the most popular platforms where billions of people in the world are active. So, if you are an entrepreneur, you should know which social media platforms are being used by your potential customers. For e-commerce site choosing a strategy coupling Facebook, Instagram, Twitter and Pinterest are interesting because it will just not highlight the colourful photos of the products, but do more than that.
- SEM (Search Engine Marketing)- It is proven, that most of the traffic comes from the search engines like Google, Yahoo etc. They try to find their products on the first page of the search list and sometimes only the first few websites listed, as it takes a lot of time and efforts to rank on the first page. However, with SEM agency help you can start doing search engine marketing, wherein you can have your products displayed in some of the main or relevant websites.
- Email marketing- Email marketing is one of the easiest ways to reach a wide range of potential customers. It distributes all the advertising material in the form of emails, directly to the prospects. This is one of the cheapest ways to make an internet targeted advertising campaign and it has a lot of other advantages.
2. Engage visitors -By website interactions
Once we have people on the website, it is important to ensure that they are getting engaging content on the website. Once we have a visitor on the website, it is important to ensure that he is involved with the website. For that website should be according to the user interface specification, user expectation only then the user will stay on the website.
3. Convert visitors to customer-with better Customer Communication
The client should be able to communicate on the website at the end of the e-commerce process. For example, if the visitor can give you feedback directly on the website according to his experience, this could help to influence other users to use the same service and there is a chance that traffic can be increased.
The professional digital marketing services are essential for every business, to make a mark in the market, and for that, you need digital marketing experts with real experience who can perform all these strategies. So don’t waste time, let us help you to grow your business with our expert team of professionals.