Top 6 Benefits of B2B E-Commerce Websites
Relatively few people have knowledge of the advantages of having a B2B (Business to Business) website. An eCommerce website lets you provide information about your products and/or services and their pricing. Here, payments are made online. For your knowledge, in the B2B(business) model purchases and sales happen between businesses.
If you are operating a B2B enterprise it is no longer an option to have an eCommerce website. In fact, it is a necessity. We look at the major advantages of having a B2B eCommerce website for your business.
Establishes as well as enhances credibility
Today having a website for your business is not a luxury. Simply put it is a necessity. If you have a business and still don’t have a company website make it a top priority to do so as soon as possible. Customers are less likely to do business with a company that lacks a website. Most customers search the Internet for making purchases. So, if you don’t have a website at all or your website figures low in search engine results the customer will not know of your existence at all. Surveys demonstrate that customers go to the website of a company before making a decision to contact it. So, if you have a low quality, incomplete or shabby website you are likely not to be entertained.
Makes it possible to do business even outside official business hours
A physical store restricts the time to do business. Mostly at night and holidays, your business remains shut. Your employees may go on leave due to ill health or other reasons. But having a B2B eCommerce site enables your business to operate round the clock all throughout the year. In other words, you are always open for business. The payment portal in your website can receive money even on bank holidays. In other words, you can now do more business transactions and see a surge in terms of sales, revenue as well as profits.
Automates the whole business processes
While physical stores have limitations of space this is not a drawback of eCommerce sites. Simultaneously many individuals can browse through the description, images and prices of the concerned products and/or services offered. Multiple payments can be made and receipts issued. Shipping orders are automated. Thus, all the business processes are made transparent, quick and easy. There is less scope of human error. Overall efficiency and effectiveness of the business are enhanced. And there is a significant saving in terms of manpower, time, effort and money.
Expands the reach of the business
eCommerce websites enable you to operate much beyond your location. You don’t have to open a store in another country to do business there. Since most people use the Internet and mobile phones to find products and/or services that they wish to acquire having a B2B site will ramp up your business’s visibility not just within your country but globally.
Attracts more business, revenue and profits
eCommerce websites offer multiple methods of making payments. This includes debit cards, credit cards, net banking as well as digital wallets. PayPal is another payment gateway available in most eCommerce sites. Also, payments are accepted in many currencies. Thus, your business will draw more customers because of ease of payment as well as a plethora of payment methods.
Offer discounts to attract and retain customers
The difference between B2B and B2C is that B2C sites offer fixed rates for products and/or services that are listed. However, B2B sites offer attractive discounts in the case of large orders or if the customer is an old one. This encourages repeat business and increases the sales volume per order. Lastly as customer preferences and sales history is available on your fingertips there are cross-selling and up-selling opportunities.
Unless you have the necessary expertise and experience do not try to build a B2B eCommerce website on your own. Instead, outsource the work to a competent and reliable company that specializes in building B2B eCommerce websites.