Today is the era of e-commerce. Most products and services are purchased online. UI is the user interface which refers to the visual design of the website. UX stands for user experience. Both are different from each other. Sites with good UI and UX leave a better impression and give better and repeat business than sites with poor UI and UX. No matter how your good your products and services our customers will not stay on your site if the UI and UX are not up to the mark. It is important to invest in a good UI and UX for your e-commerce site if you want to impress visitors as well as generate repeat business. If you don’t have the necessary expertise and experience don’t try to do it on your own. Instead, outsource the work to someone reputed to give quality results. The future of your business depends on it.
At times shopping online may be confusing as well as frustrating. The site should be designed as such that visitors can easily navigate the site on their own as well as feel comfortable shopping. The visual interface should be well designed as well as organized. If the visitor should seek information it should be supplied efficiently as well as effectively. The page should load quickly. Visitors are likely to abandon pages that take a long time to load. The former prefer fast loading sites as nowadays people either don’t have the time or lack the patience to wait for a page to load. The design of the website should be responsive such that it can be easily browsed on all devices particularly mobile devices.
The shopping experience should be seamless, easy to understand, fast and convenient. Many visitors abandon shopping carts if they find the shopping and payment process difficult or inconvenient. A superior UI and UX ramps up the time visitors spend on a site. If the UI and UX are unique it will interest and impress visitors resulting in much more traffic to the site. The target is to make visitors feel comfortable shopping and to earn their trust as well as make an emotional connect. In general, visitors spend very little time on a site. So the UI and UX should be very catchy.
The simplicity of use and clear data presentation will make the shopping experience convenient and eliminate any ambiguity in the mind of the visitor.