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What is Social Proof and its Benefits for eCommerce Business?

Social Proof

Social Proof is a proof or demonstration of people purchasing goods and services of a particular store such as reviews, testimonials or social shares. This helps in encouraging other customers to do so. Reviews and the number of purchases of a particular good or service from an online store gives mental satisfaction to people and hence stimulates them to buy the product. Online shopping is considered “risky” by a lot of customers; Therefore, knowing that a significant number of people have purchased good or service keeps them satisfied with their decision. There is always a need for a potential customer to know that he is investing his money in the right product, therefore, social media reviews, blogs, articles, comments, and shares encourage them to purchase a product. Having proof of your sales can be used as a marketing tool for your business. A study shows 27% of the online customers read reviews of the products they want to buy. An online testimonial of customers can increase the business value and pushes potential leads to become full-time customers. Mouth publicity, both positive or negative can take your online store to sky-high limits or crash it in no time. Social media has enabled the customer to feel secure and free before making a purchase. This is why many companies these days have a testimonial section on their website where the customers and employees of their organization have described their experience with the company. It is being used as a smart marketing tool these days.

Having social proofs can be beneficial for all industries but it is mainly relevant for e-commerce. With the growth of technology and the use of the internet, the e-commerce industry is widely spreading among people, therefore, the use of social proofs for them is highly acknowledged.

It is crucial to have positive social media proofs. Having negative reviews and feedback can bring down your business into ashes. It will eventually discourage potential buyers to purchase goods and services from your website, hence resulting in a downfall in your yearly sales. Having complaints from your customers will also allow the public to see how your company reacts to all the complaints. An individual’s voice on social media is never unheard therefore it is important to keep a positive brand image online as well as offline.

Tech9logy Creators understands the value of social proofs and can help you maintain a good brand image in front of your online audience. Achieving e-commerce success is made easier when Tech9logy Creators takes care of each and everything. Our services will keep your customers engaged at your website without costing you a huge fortune. To know more about our services check out the services column on our website.

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" The team @ Tech9logy have been outstanding in assisting our business with Salesforce development work. I can't speak highly enough of Tech9logy for their professional service and communication. They are extremely organized, can work independently, and are able to effectively multi-task to ensure that all projects are completed in a timely manner. "

Luke Hales
Director | Greens List Barristers

" I have been working with Tech9logy for over 2 years, developing a School Management App. They are a fantastic team and would recommend them to any person or company considering their services. "

John Ordovas
Trustee | Edugo

" We had a difficult and complicated project that required several custom modules. Team did a wonderful job! Their finished product exceeded our expectations and our users LOVE the added functionality! Would definitely recommend it. We have just opened a maintenance agreement for ongoing work with Tech9logy. Thanks again for all the hard work Team! "

Sean Hughes
CFO | Grindabit Interactive, Inc.

" We hired Tech9logy Creators to handle our online promotions and campaigns. Being professional in Digital Marketing strategy, great attention and suggestions was shared by tech9logy team for our site. I could tell that Tech9logy Team really understood our brand and brought the desired outcome for the project. Most importantly, we have seen growth to our business leads and steady increase in our traffic! Highly recommended for all online promotions. "

Aman Dalal
Deputy Manager - IT | Cosmo Films

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